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Audi e-tron : Showcasing Technology

On behalf of Audi, we were asked to use our creative retail design expertise to deliver their interactive e-ton experiential store at Westfield, Stratford. The store showcases the A3 Sportback e-tron to shoppers in readiness for the national roll out of this recently crowned 2015 What Car? Electric Car of the Year at Audi Centres across the UK from 17 January 2015.

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Utilising the latest 2D and 3D augmented reality, the full range of innovative technology that the versatile A3 Sportback e-tron has to offer is depicted through a suite of immersive digital platforms.

Customers can learn about the benefits of the four different drive modes available  on the A3 Sportback e-tron, as well as being able to configure their own bespoke model using the Audi Explorer App and Audi Mileage Tracker App. Additionally, the Audi connect app will enable owners of the car to control a variety of functions, such as the charging system via their smartphones.

The ground-breaking store compliments the cutting-edge performance of the A3 Sportback e-tron, which promotes mobility without compromise…and is the first electric car of any kind to be derived from a UK best-selling premium hatchback.

INTERACTIVE ZONES

Customers can learn about the benefits of the four different drive modes available (including an electric-only mode and a hybrid charging mode) on the A3 Sportback e-tron, as well as personally configure their own bespoke model using the Audi Explorer App and Audi Mileage Tracker App. Additionally, the Audi connect app will enable owners of the car to control a variety of functions, such as the charging system via their smartphones.

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AUGMENTED REALITY featuring OCULUS RIFT

Utilising the latest 2D and 3D augmented reality, the full range of innovative technology that the versatile A3 Sportback e-tron has to offer is depicted through a suite of immersive digital platforms. We also managed the fitting of an “Oculus Rift” zone which sees three racing seats for customers to sit on and wear the wide-aspect head set. The interactive video that plays to the user has the ability to immerse them into a fabulous e-tron  360 degree virtual reality.

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Westfield customers will be able to explore the benefits of the first plug-in hybrid car produced by Audi with the help of leading-edge technologies. It’s an innovative way to interact with an innovative car and one which spearheads another new foray for the Audi philosophy of “Vorsprung durch Technik”. We would encourage a visit down to this engaging venue – but be quick, you have until  8th February 2015.

The Audi pop-up shop will open seven days a week  until 8 February.  For a taster of what the shop has to offer, visit audi.co.uk/etronwestfield.

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