To coincide with the launch of their #JoggJeans campaign we were asked by Diesel to design & produce a unit to be situated in their Denim area in-store and showcase the new viral video. We had to work to a fast approaching launch date, which lead to a rapid "design to reality" process. From initial concept … Continued
H Squared recently teamed up with AEG to create interactive touch screen displays to educate customers on the induction cooking process. Induction cooking is the process of using induction heating to increase the temperature of cooking appliances. This is a modern alternative to the electrical coils and gas flames that were traditionally used to heat … Continued
Retail design can totally change the overall feel of your business. The environment that customers immerse themselves in can have a big impact on their behaviour in-store. Creating the right atmosphere is essential in attracting customers to your business and maintaining their loyalty. But what is retail design? The most basic definition is that it … Continued
Seasonal holiday displays are often the most memorable and exciting to customers. They have the power to create anticipation and excitement for the day and encourage the passers-by to splash out on gifts for their loved ones. Valentine’s Day is exactly the same! As soon as the January sales have finished, the high street is … Continued
In recent years, the future of the high street has become very uncertain. There has been a tremendous growth in online retail and e-commerce whilst high streets throughout the country have suffered as a result. The team behind the Future High Street Summit Event do not see the future as bleak as this. They believe … Continued
Less than a decade ago, digital content for retail was a rarity. Touch screen was a new concept reserved only for state of the art technology and online shopping terrified the masses. Today, it’s difficult to find a chain store on the high street that does not engage with digital content for retail. From digital … Continued
AUDI POPS UP IN WESTFIELD STRATFORD TO SHOWCASE ELECTRIC CAR OF THE YEAR A3 Sportback e-tron on display at landmark London shopping centre in an exciting joint venture between Audi and the team at H Squared . . . This exciting project began life as a sketch proposal in answer to an initial brief. Once … Continued
The CES Expo in Las Vegas always promises to bring together the most hotly anticipated new consumer technology, with their abundance of interactive displays and exciting new technology on show to have a play with, it's no wondered its so popular! The 2014 show certainly does not fail to deliver. Among the plethora of new … Continued
It is no secret to anyone in the retail industry that e-commerce is posing itself as a threat more and more, especially around celebratory holidays such as Christmas. Retail stores need to not only match e-commerce sites with good pricing, but they need to offer something that e-commerce cannot offer to buyers – a physically … Continued
The window displays on a retail store act as a 24-hour advertisement for any business. Window displays are often the deciding factor as to whether a member of the public enters the shop or keeps walking down the street. Read on for our top 5 tips on how to achieve great window displays. Remember Important … Continued
