To coincide with the launch of their #JoggJeans campaign we were asked by Diesel to design & produce a unit to be situated in their Denim area in-store and showcase the new viral video. We had to work to a fast approaching launch date, which lead to a rapid "design to reality" process. From initial concept … Continued
The Future of the High Street | ‘Future High Street Summit Event | The National Space Centre
In recent years, the future of the high street has become very uncertain. There has been a tremendous growth in online retail and e-commerce whilst high streets throughout the country have suffered as a result. The team behind the Future High Street Summit Event do not see the future as bleak as this. They believe … Continued
The Rise of Interactive Retailing | Digital Content for Retail | H Squared
Less than a decade ago, digital content for retail was a rarity. Touch screen was a new concept reserved only for state of the art technology and online shopping terrified the masses. Today, it’s difficult to find a chain store on the high street that does not engage with digital content for retail. From digital … Continued
audi e-tron : Pop-up Shop – Westfield, London
AUDI POPS UP IN WESTFIELD STRATFORD TO SHOWCASE ELECTRIC CAR OF THE YEAR A3 Sportback e-tron on display at landmark London shopping centre in an exciting joint venture between Audi and the team at H Squared . . . This exciting project began life as a sketch proposal in answer to an initial brief. Once … Continued
CES Expo 2014, Las Vegas – Consumer Electronics Show Highlights
The CES Expo in Las Vegas always promises to bring together the most hotly anticipated new consumer technology, with their abundance of interactive displays and exciting new technology on show to have a play with, it's no wondered its so popular! The 2014 show certainly does not fail to deliver. Among the plethora of new … Continued
How to Sell your In-Store Space with Creative Retail Design and Interactive Touch Screen Displays
It is no secret to anyone in the retail industry that e-commerce is posing itself as a threat more and more, especially around celebratory holidays such as Christmas. Retail stores need to not only match e-commerce sites with good pricing, but they need to offer something that e-commerce cannot offer to buyers – a physically … Continued
Creative Retail Design – Using Colour Correctly
It’s a no-brainer that creative retail design involves careful consideration of which colours are selected and used in all design elements. In order to attract customers, store owners need to consider how their colour choices affect the behaviour of their customers and their comfort levels in store. Read on to discover how to work creative … Continued
Simplify Christmas Shopping – Interactive Touch Screen Displays
For many, Christmas shopping is not the most enjoyable experience. We still have to go about our daily lives with the added pressure of making sure everybody’s presents are bought and wrapped in time for Christmas day. Perhaps the most stressful part is the amount of time it takes. Battling with huge crowds of people … Continued
H Squared’s Favourite Christmas Window Displays of 2013
It’s the time of year again when the big department stores pull out all the stops to have the best Christmas window displays on the high street. Christmas shopping can be a stressful experience for even the most hardened shopper, so it’s important that retail stores keep their customers feeling festive with some magical displays … Continued
Interactive Brands – The Future of the High Street
With the increasing importance of technology in our daily lives, the future of the high street is set to change in order for it to stay relevant. With online stores proving to be tough competition for the high street, stores need to make sure that they are ahead of the game with the latest interactive … Continued