As part of #ProjectUpgrade, the creative retail design team at H Squared worked closely with the PR and marketing team at Oxford Street’s Phones4u store; revamping the store for a special one day event.
We transformed the store overnight into a luxurious VIP experience zone, ready for the release of the Apple iPhone 5c and 5s.
Phones4u are upgrade experts and #ProjectUpgrade is not just about upgrading your phone – but upgrading your life too. Throughout the day, customers were given the chance to upgrade their lives along with picking up the latest iPhone. The launch day was a success and pop sensations The Saturdays made a special appearance to find out more about #ProjectUpgrade. The ladies also offered some lucky customers and extra upgrade with an iPad mini.
After a very fun but exhausting day, our creative retail design team arrived back on site late at night to reverse the transformation so the store was ready for trade as usual the next day.
Check out the video below to catch up on all of the action from the store!
