It is no secret to anyone in the retail industry that e-commerce is posing itself as a threat more and more, especially around celebratory holidays such as Christmas. Retail stores need to not only match e-commerce sites with good pricing, but they need to offer something that e-commerce cannot offer to buyers – a physically engaging experience. In-store retail design has always needed to be visually enticing and comforting to shoppers, but now retail stores need to push their retail design even further to offer a whole new shopping experience.
As e-commerce increases, retail retaliates with creative designs that are unparalleled and mesmerising – just look at shop windows this Christmas in London! An easily accessed online site cannot compete with the emotive interactions and responses to physical visual merchandising and retail design, especially around a holiday. Here at H Squared, however, we think that retail stores can equip themselves with the next step in transformational retail design – interactive touch screen displays.
It is important to have your creative retail design balanced alongside your point of sale – interactive touch screen displays combine both of these important features. By utilising interactive touch screen displays in your store, it is both visually enticing but it can also be your point of sale. By retail stores engaging with interactive touch screen displays, it truly is the next step in transformational retail design, but it is one that businesses can use to their strong advantage – offering a memorable and engaging experience for in-store shoppers (rather than clicking a mouse all day!).
Here at H Squared, we can speak from experience! We’ve developed and worked with retailers such as Chanel, Samsung, Garmin and B&Q, integrating interactive touch screen displays into their retail design. Our wide range of experience with retail media means we know how well it can work and how it can benefit retailers on the high street.
Although e-commerce is competition (this cannot be denied by retailers), it can only offer a certain amount to its customers – a computer screen or tablet stands between the retailer and shopper. Retail stores should see this as an opportunity to have the upper hand! Engage with new ideas, sell your in-store space by being creative with your retail design!
Take a look at H Squared’s experience with interactive touch screen displays and retail media, if you want advice or a chat about how H Squared can help you, don’t hesitate to drop us a line!
