As retail design experts, we understand the importance of point of sale displays. In order to engage customers with your displays, it is advisable to change them regularly to keep things fresh and exciting. There are countless examples of creativepoint of sale displays in different types of retail stores across the world. Read on as we take a look at some of our favourites.
Monki
This larger than life point of sale display at a Swedish Monki store really screams ‘look at me!’ to the customers. The sheer size of the display along with the bright, eye-catching colour palette and unconventional shape draws the customer in and encourages them to explore the merchandise on offer. The circular, carousel-shaped display is a great idea if you have the space. Although cluttered floor space can drive customers away from your point of sale displays, too much space can feel cold and uninviting, so a big, show-stopping piece works wonders for retailers with large stores. Also, the products on this display are arranged at various levels. This means that no matter how tall you are, there will be merchandise at your eye level. Another ingenious idea from Monki!
OC Pop-up Shop
This simple but effective point of sale display from the OC pop-up shop in Hong Kong proves that unique, eye-catching retail design that does not have to be extravagant and expensive. It is a great example of making good use of overhead space without taking up too much of the customer’s floor space. The bold design attracts the customer to the area but does not distract from the products on display, meaning it serves its purpose by encouraging customers to make purchases.
Another perk of a point of sale display like this is that it is low cost and completely free of technology, making it easy to assemble and disassemble – perfect for pop-up shops!
Viktor & Rolf
Point of sale displays can be used to reinforce certain aspects of a brand. This small, elegant display from Viktor & Rolf highlights the brand’s femininity with dainty dolls houses and a pastel pink and black colour scheme. Point of sale displays for smaller products like this really have the potential to engage customers through attention to detail. The more there is for a customer to look at, the longer they will spend looking at the display which increases the chances of them being tempted by your beautifully presented merchandise! This type of point of sale design is ideal for department store environments where space is limited and competition between brands is high.
Topshop
This point of sale display from Topshop proves that you do not need to stick with traditional seasonal colour schemes. Although the colours in this display are probably most associated with spring, this is actually an autumnal display and works by cleverly tying in the surrounding products. The advice here is to not fight clear themes in your products just to fit certain stereotypes. It is much more effective to base your display around what you are trying to sell than it is to select products to suit your point of sale design. That way, your display will fit in seamlessly with the rest of your store design.
American Apparel
A New York American Apparel store used their point of sale displays not only to sell products but to make a statement too. Celebrating natural beauty, the mannequins in this display do not conform to typical high street stereotypes. This most effective retail design evokes a strong emotion in the customer, which causes them to focus their attention on it. Do not be afraid to take risks. The term ‘all publicity is good publicity’ really applies here. If people are talking about your point of sale display out of the store, there is a good chance people will be intrigued and come to see what it’s all about!
H Squared is a creative retail design agency with a passion for point of sale displays. We have won awards for our innovative approach to point of sale design and endeavour to keep all our clients one step ahead of the competition. Take a look at our extensive portfolio and get in touch with us today to find out how we can help you create eye-catching point of sale displays to keep your customers coming back for more.
