Retail design constantly needs to develop to suit the needs of the customers. As we become used to new technologies becoming an important part of our daily lives, a different type of display is needed to attract and engage the tech-savvy customer. Interactive displays are not only visually impressive but can also improve the efficiency of a shopping experience. Read on as we take a look at some of our favourite interactive displays for retail.
Topshop’s Virtual Fashion Week
Topshop teamed up with tech experts Inition to create a virtual window display for London Fashion Week. This unique concept allowed customers to sit front row at a Topshop fashion show and immerse themselves in a 360 degree catwalk experience with the power of virtual reality headsets. The more sense interactive displays can appeal to, the longer you will be able to keep your customers engaged and persuade them to buy your products or services. Consider how you can showcase your business’ goods in a way that makes the most of interactive technology in unique and interesting ways.
Nike Kinect Interactive Display
In honour of the 2012 Olympics, Nike teamed up with Dutch creative agency …,staat to create eight window displays for the London branch of Selfridges. These displays interacted with passers-by with Kinect technology, engaging customers before they even set foot inside the store. Each display was a brightly coloured but simple design, with fixtures and merchandise moving in sync with the movement of people on the street. By winning your customers over before they have entered your store, you are sure to secure those all-important sales.
Liberty London’s window displays did not showcase any of the store’s products. Instead, their interactive displays featured a series of clues about different products they sell. Each display featured a QR code that could be scanned with a Smartphone to reveal the answer. Including games in retail displays are a great way of entertaining customers. The longer you can keep a customer engaged in interactive displays, the more invested in your store they will feel. It’s all about making shopping an enjoyable experience and encouraging customers to come back for more.
Interactive Window Projection by Nuformer
Multimedia agency NuFormer have developed another type of window display that interacts with passers by. The technology tracks the movements of people in the street and gives retailers the ability to create interactive displays that are not only visually exciting but are a step ahead of the other window displays on the high street. Make sure your business is clued up on the latest technological developments and you will have a powerful way of intriguing customers and drawing them into your store.
Coraline and Specsavers Button Eyes
For the release of the animated movie, Specsavers teamed up with Coraline to create a fun and engaging interactive window display. In seven cities across the globe, passers-by were able to see themselves on a large screen in the store window with buttons in place of their eyes. Linking your displays to popular culture or current issues is a great way to get people interested in your store. It shows that you’re of the moment and can appeal to your customer’s interests.
Tommy Hilfiger’s tactile window display featured an interactive touch screen that customers could use to take photographs and style themselves using the brand’s clothing. They could then add their creations to a digital hall of fame, a gallery that could be accessed by anyone using the screen. This clever interactive display encouraged the user to leave a piece of themselves with the company, meaning they are likely to feel loyal to them. This is a great technique for securing a strong customer base that feels they can rely on your company.
H Squared is a creative retail design agency with our finger firmly on the interactive button. Take a look at our portfolio and get in touch with us today to start creating interactive displays that are sure to set your business apart from the rest.