In recent years, the range of technology available to retail stores has increased massively. Stores have been given the tools to create spectacular displays based around technology that were not previously possible. This has made it important for retailers to invest and stay educated in new technologies to stay ahead of the competition. However, there are still many store owners who are yet to discover the wonders it can do for their business. A great place to start is with interactive touch screen displays. Installing interactive touch screen displays come with many benefits for retail. Read on to find out what they can do for your store.
Running Costs
Although the cost of interactive touch screen displays may be one of the factors that prevents you from considering them as an option for your retail store, they are in fact highly cost effective tools. The technology is much more readily available for commercial use than it was in previous years, meaning the prices of the products have decreased significantly. Also, once an interactive touch screen display has been purchased and installed, there are no further costs. They are self-contained products meaning they require no additional components such as speakers and light bulbs and other than the electricity they use, there are no hidden maintenance costs.
High Definition
Technology is improving at a rapid rate and the quality of interactive touch screen displays can add a sense of luxury to your store. LCD and LED screens can display photographs of products with incredible definition and make text clearer and easier to view. The screens are comfortable on the eyes and are lit with a lamp that is neither too bright nor casts distracting shadows. This means customers are likely to spend a longer period of time taking in the information on the screen which gives your store more of an opportunity to persuade them to make a purchase.
Dynamic Content
Interactive touch screen displays can connect with your customer in a way no other display can. The amount of content they can accommodate creates a unique, personalised experience for the customer as they should provide the answers to everything they want to know. There is no limit to the type of content interactive touch screen displays can hold. It is now not only possible to share static images and text with customers, but also video and audio clips too. This means your customers are able to educate themselves on your brand and products before making a purchase.
Not only can the content be used to provide adults with information, but are also great tools for keeping children busy while their parents are shopping. Installing games and activities on an interactive touch screen display can keep the little ones busy giving the grown ups plenty of time to splash their cash!
Staff Uses
There is no one use for an interactive touch screen display in a retail store. They can be used to not only provide the customer with important information, but are great tools for members of your team too. Interactive touch screens provide an efficient alternative to traditional cash registers and screens installed in staff rooms can be used to provide essential training and alert team members of important news and updates. The effect interactive touch screens have on staff is the same as it is on customers- people are more likely to stop and read something that is displayed on a clear, eye-catching screen than they are a paper poster.
H Squared is an award winning retail design agency with a passion for interactive touch screen technology for retail. If your store is in need of a technology makeover, get in touch with us today and see how we can help transform your business into a state of the art retail experience!
