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WHSmith & Parker Pens | Creative Retail Design Makeover | H Squared

Client: Parker Pens

What: WHSmith Hero Unit

Where: UK Stores

When: December 2011

The clients, Parker Pens, wanted to change the way the retailer and shopper in WHSmith interact with the premium range of Parker Pens in store. We have designed a secure yet engaging creative retail design presentation display which brings the top end products into the centre of the store; instead of hidden under the counter. Initial sales figures have seen a rise in sale of around 50%+ which the client is very pleased with. H Squared are delighted with their creative retail design success!

If you’re interested in expanding your business’ creative retail design, get in touch with H Squared today.

 

WHSmiths - Parker Pen Display

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