In-store displays are key promotional fixtures that are used to showcase products to customers in an enticing and interesting manner. In-store displays are vital to any business’ retail design approach and need to be suitable for what a store is trying to present and offer to its customers.
There are various types of in-store displays that can be utilised in the retail design process – if these elements are used together and they compliment one another, the results are hugely successful. The variations of in-store displays are point of sale displays, feature displays and point of purchase displays.
Point of sale displays showcase products that are on offer – these may be seasonal products, special offers and discount products or a new range of products; the choices are endless. Point of sale displays are ideal if you have stock you want to sell quickly or they’re great to encase a new product launch. All in all, point of sale displays are completely manipulative to a business’ needs.
Feature displays are usually located at the end of an aisle in stores, they can be used to draw attention to a particular product or promotional offer, to supporting a launch of a new product or range. Feature displays are used in most stores to offer an enticing and quick purchase option for customers.
Point of purchase displays are situated near/next to the cashier desk – the idea for these displays is to encourage last minute purchases. Point of purchase displays normally present products that are cheap and are somewhat of a necessity for customers – for example, it may be chewing gum or chocolate in a supermarket to cleansing wipes or lip balm in a health and beauty store. These displays could even be used for gift cards or customer club cards.
In-store displays are fundamental elements to the retail design process, they contribute to all aspects of retail design, from the layout of a store to driving sales and reflecting branding to window displays.
Make sure that you’re using in-store displays to your business’ best potential – get in touch with the H Squared team and we’ll ensure to assist you in your retail design needs.
