When discussing the concept of interior retail design, there are many elements that compose this umbrella term. In a business’ retail design approach, all of these elements need expert consideration and strategic planning to ensure interior retail design is executed to its best possible potential for that brand and store.
Interior retail design takes into consideration the following elements:
- Making the most of a store’s physical space – ensure a store’s layout is easy to navigate and isn’t cramped
- Digital content for retail and interactive retailing
- In-store displays – including point of sale, point of purchase and feature displays
- Brand reflection – through colours, patterns, materials and installations
- Window displays – ways to accent this and to ensure interior retail design reflects a brand’s customization
- Consistency – there needs to be a consistency in a store’s theme
- Execution and display – products can be displayed in the correct manner
- Having room for growth – expert interior retail design will take into consideration the room for growth of a business when executing the retail design process
The goal of interior retail design is to ensure a store entices customers and creates a healthy footfall to the store. This element is also contributed to by many retail design factors, such as enticing window displays and exterior retail design, and excellent use of advertisement and signage products. Interior retail design pulls together with it’s internal elements and other aspects of the retail design process to establish a store’s presence on the high street.
If you’re interested in interior retail design and how it can assist your business, get in touch with H Squared today – interior retail design experts. We’d be happy to discuss your business’ retail design prospects and future aims and goals.
