Client: Samsung
Brand: Genio Phone launch
Where: Phones4u – UK
When: Oct/Nov/Dec 2009
To launch Samsung’s latest mobile phone – Genio – Designed, developed, manufactured and delivered direct to store by H Squared to all Phones4U Stores across the whole of the UK. The photo shows the free standing unit at a hotpsot in the the Phones4u store in the Highcross Shopping centre in Leicester.
Designed for maximum impact in store the unit incorporates specially designed dummy packaging allowing customers to simply “grab and go” – they pick up the box and go straight to an express till in store to ensure a swift and easy purchase.
