Client: Samsung
Brand: WAVE phone launch
Where: UK 450 Stores
When: June 2010
To launch the new Samsung Wave in all 450 Phones4u stores we designed , produced and installed the display which integrated live handset demos showing the key difference between traditional handset screens and the new Samsung Amoled screen.
The unit allowed customers to see for themselves the key improved Samsung screens which proved to be a huge success.
By physically demonstrating the new screen we encouraged the customers to interact with the product live in store