WHSmith

WHSmith & Parker Pens | Creative Retail Design Makeover | H Squared

WHSmith & Parker Pens | Creative Retail Design Makeover | H Squared

Client: Parker Pens What: WHSmith Hero Unit Where: UK Stores When: December 2011 The clients, Parker Pens, wanted to change the way the retailer and shopper in WHSmith interact with the premium range of Parker Pens in store. We have designed a secure yet engaging creative retail design presentation display which brings the top end products into the centre … Continued