As technology has developed and increased in usage over time, retail has had to abide by this growth in order to keep up to date and interesting with customers. In order to keep up with customer’s expectations and habits it is necessary to incorporate technology into retail design to improve the efficiency of the shopping experience. Read on as we break down the top 5 elements of retail design and explain why each one is important for your store.
Interactive Touch Screen Displays
Interactive touch screen displays are an ideal way for retailers to make a digital connection with their customers in store. They give the store a competitive edge and improve the overall shopping experience for the customer, giving them something ‘hands-on’ to engage with. By incorporating interactive touch screen displays into your store’s retail design, it is possible to share an unlimited amount of information with your customer in a compact and sleek way. Never before has it been possible to share such a vast amount of information in such a small space!
Point of Sale Displays
Point of sale displays have always played an important part in retail design, but now more than ever it is important to ensure they are eye-catching and effective. As retail design has become more technologically advanced, it has become more difficult to make one display pop. Point of sale displays rely on this to encourage customers to purchase additional items near the checkout and need to stand out enough to persuade them to make an impulse buy! For that reason it is essential to be creative with your point of sale retail design, giving the customer a reason to stop and consider making additional purchases.
As technology has advanced, aspects of retail design that were previously non-digital have received a makeover. Digital media is any type of media displayed digitally to the customer. Where paper-based posters and signs were once used, retailers are now finding it more effective to share information digitally. This gives them the flexibility to change the content as often as necessary and also save money over time as the screens to digital screens are a one-time purchase.
Window displays are perhaps one of the most important elements of retail design as they are often the deciding factor in whether a member of the public enters your store or not; it is at this point that the sale process begins. Passers-by are enticed into the store by what is on display in the window, which leads them to engage with the rest of the in-store retail design. For this reason, it is important to change your shop window displays frequently as it gives a reason for customers to return for more.
In-Store Retail Design
The in-store retail design should continue seamlessly from what is on offer in the window display. This can be achieved by ensuring colour schemes match and the brand is represented throughout. In-store retail design should make the most of the space available without making the area too crowded or uncomfortable for the customer. This means taking floor space into consideration and accenting it with the right sort of lighting, which again should reflect the aesthetics of the brand. Customers who enjoy the environment they are shopping in are likely to stay for longer periods of time, meaning they make more purchases and are likely to return at another time.
H Squared is an award winning creative retail design agency. We experts when it comes to each element of retail design and we can help you design your store so they work together seamlessly. Take a look at our extensive portfolio and get in touch with us today and let us connect your store to the future.