It is important to make good first impressions and your personal shopping suite is often the place where these are made. Before your customers meet with you for your expertise opinion, the time they spend in your luxury suite is one of the main contributing factors to their overall impression of your retail store. Here, they are able to make judgements of your business based on the environment and how you decide to represent yourself. Using creative retail design in your luxury suite can help set an effective atmosphere that portrays your brand in a positive way. Read on for out top tips on how to make creative retail design work for your retail business.
Clean and Comfortable
It goes without saying that an unclean room does not set the right impression. Make sure all surfaces are dust-free and use a subtle air freshener to get rid of any unwanted odours. Whether you have shiny tiles or plush carpet, your flooring should be spotless at all times. Use a mop of a vacuum cleaner daily to keep your floors in top condition.
Comfort is also key. Providing clients and visitors with a comfortable place to sit and relax during their personal shopping experience will make them feel at ease and improve their mood, so always opt for sofas over hard plastic chairs where possible. It is also important your waiting area is not visually exhausting. Too much clutter can make for an uncomfortable atmosphere so only use the furniture you need. Creative retail design is all about making the most of the space you have, not filling it with as many things as possible!
Choose the Right Colours
Colour has a huge, subconscious impact on people’s moods and so it is essential to pick the right colour scheme. Creative retail design takes into consideration how you wish to represent your brand as well as what the client wants. Different colours can induce different moods. For example, green creates a sense calm and orange is warm an inviting. Choose the colours that not only complement your branding, but also the product or service on offer. Also, take the size of the space into consideration. Dark colours in a small room do not create a relaxed atmosphere!
Make it Entertaining
When someone is opting for a personal shopping experience, they expect to be entertained throughout the whole event. If this isn’t fulfilled, it can be frustrating for customers and cause them to feel their time is being wasted. Providing something to occupy the client helps to ensure the time they spend on your premises is enjoyable and a positive experience. Creative retail design considers what they want to gain from the experience. For example, a selection of carefully picked out magazines or music would be more appropriate for a luxury personal shopper suite. Also, if there are likely to be children visiting your waiting area, provide something to keep them entertained too, such as a selection of toys or books. Just make sure they are cleaned regularly and are not broken or ripped!
Calming Features
Introducing nature to your personal shopping suite can create a sense of serenity in a chaotic environment. Carefully place plants around the space to lift any repressive atmospheres or install a large tank of tropical fish to a feature wall. Whatever you choose, make sure if fits in with the aesthetics of your business and is appropriate for the size of the space available.
H Squared Ltd is an award-winning creative retail design agency. Get in touch with us today and we will work with you to create a show-stopping waiting area for your business!
