We all know that retail design impacts everything about a store. It defines a stores value, style, what message it wishes to convey and most importantly, what its products are. With competition between shops on the High Street, as well as the power of e-commerce giants, H Squared reveal to you here how creative retail design can increase your sales and bring you to the forefront of the future of the High Street.
The key to successful creative retail design is to always remember the importance of appearance. Each retail store is aiming to be more unique than the one next door, and so visually appearance is key to any changes in your retail design. It is important not only for the obvious reason that visuals attract customers – it is important because creative retail design can be manipulated to influence customers! For example, interactive touch screen displays are the front of new, modern and high-tech retail design. In your creative retail design, you can use interactive touch screen displays to navigate customers to point of sales displays, products that you want to sell. So always remember the importance of appearance!
Whilst bearing the importance of appearance in mind, always be on the look-out for your competitors and what it is that they are doing with their in-store retail design. As a retail store, you will get more acknowledgement by have creative retail design that is unique and individual – you don’t want your visual merchandising and in-store designs to be similar to your competitor’s down the road, no matter how great the idea is. Always be aware of your competitors and use their retail design to your advantage. Ask, does it work? What are the benefits of their colour scheme of shop layout? Use this knowledge and apply it to your creative retail design.
It is extremely important for customers to feel completely relaxed and at ease when browsing and shopping, hence the phrase ‘retail therapy!.’ To ensure your customers are enjoying their creative in-store experience, be extremely familiar with the space you have to work with. Any installations or in-store features need to have enough floor space alongside products – otherwise you risk over crowding.
Using all of these ideas together will make your creative retail design stand out from the rest. By combining these creative retail design techniques, you can really utilise your creative retail design to your advantage.
Here at H Squared, we’re experts in creative retail design and digital media in-store design. Take a browse around our site – and get in touch if you fancy a chat!
