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William Hill | Online Betting Display

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The high street gambling giant contacted H Squared and wanted to use our creative retail design expertise to create an in-store display that would demonstrate the ease-of-use of their online platform, particularly their new app.

We took the challenge and duly created two different versions of display unit, a counter top display to fit onto their current in-store wall displays, as well as an FSDU to go into feature stores, or where wall space is at a premium.

Both displays featured (x2) mobile devices as well as an iPad….all secured using our own in-house security brackets and give total peace of mind to store staff in terms of security and live product “shortage”. The three devices on both displays were live powered and connected up to an in-built wireless 4G router to enable a permanent Wi-Fi connection.

The photos here show the quality of the build and the range of technicalities we had to consider throughout the design, build and installation process.From the 4G router, to button press technology and app lock downs to the William Hill app. All key points of the brief were covered and the displays were a great success . . .

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