At H Squared Ltd, we are currently in our fourth year of working with Phones4u. Having designed a new store format in 2009, trial store concepts were tested, and then rolled out across the entire Phones4u estate which commenced in 2009.
In 2011, a partnership deal between Phones4u and DSGi lead to Phones4u shop in shop systems being installed into Curry’s stores. Both the refresh of the Phones4u retail estate, and the shop in shop system in DSGi, are still in progress today in 2013.
The programme is ongoing and another approx 100+ store fits have been planned in 2013 to add to the 550 retail stores H Squared have designed, manufactured and installed, as well as the existing 120 Curry’s stores. The Phones4u new store format, was designed, prototyped, trialled, rolled out, manufactured and installed by H Squared Ltd.
Following the roll out, the store fixtures are maintained by H Squared Ltd, our systems allow for direct reporting of any issues within the retail environment so our CARE team can send our replacement parts and fitting specialists to ensure compliance in all stores, at all times.
We have won several POPAI awards in the Telecoms category for our work with Phones 4u in 2010, 2011 and 2012.