Summary: The Brief
To create a store of the future for Phones4u. Developing the image of the high-street retailer with the only key point being to capture the coffee-shop atmosphere within the surrounds of a new stylish, laid-back store.
This left the brief quite open, which was a blessing for our creative team as they were able to come at this brief from an entirely fresh perspective and have very little in the shape of existing parameters to hold their creativity back. The suggested themes of Atmosphere / Vibrancy / Style / Chill / Fashion were set as the inspiration to achieve in-store and the creative process developed over the following months, working with the client, from material boards and colour palettes to sketch-work and fully animated 3D renders.
This is the journey from “Design to Reality” of this flagship store, a new blueprint for all Phones4u stores of the future.
- design direction and style guides
- sketch concepts and ideas
- product design
- content creation
- 3D rendering and animation
- component prototyping
- new product demonstation