If the project calls for it, we are well versed in market research that identifies and collects the key information required to establish a particular target market need, as well as their profiles and consumer behaviours.
We use a variety of methods to gather this extremely useful data, from consumer profiling in-store, to post-purchase interviews and talking-heads. We gather up this information in order to be suitably well informed about a consumer set, before we go about designing any physical solutions.