It’s a no-brainer that creative retail design involves careful consideration of which colours are selected and used in all design elements. In order to attract customers, store owners need to consider how their colour choices affect the behaviour of their customers and their comfort levels in store. Read on to discover how to work creative retail design and your store together to create an effective shopping environment.
Calming colours makes comfortable customers
Your choice of colour impacts the mood of your customers and therefore impacting how they feel when they’re in your store. Creative retail design means presenting a great looking store whilst knowing what the customer wants at the same time. It is important to ensure that customers feel relaxed and at ease during their visit to your store, so your colour scheme should encourage this. The more comfortable the customer, the longer they will be willing to spend in store and so the more likely they are to make a purchase.
Warm, rusty hues such as oranges and browns are inviting and cosy to the public. They are particularly effective during the cooler months when it is darker outside as they draw customers in from the cold streets to a snug, comfortable store. Likewise, during the warmer months, cooler colours do the trick. Fresh greens and blues take the edge off the harsh summer heat and make the store feel cool and relaxing. Again, these colours bring customers in from the street as they make the store look more appealing than the current outside environment.
Your choice of colours needs to reflect your brand and its values
Human beings are very visual creatures and it has been proven that by incorporating the right colours into your retail design can increase your brand’s recognition by up to 80%. By taking the colours used in your established logo and applying them to your store as a whole, customers will subconsciously associate those particular shades with your brand. However, this is not limited to the colour you paint your walls. Try painting the ceiling or a feature wall in your brand’s colours or even use coloured shelving and display units set against neutral walls. Also, give your customers something colourful to take with them when they leave the store. Incorporating your colours into business cards, price tags and carrier bags has a lasting effect and reinforces your brand further.
Use colour to highlight product displays
Creative retail design means being able to use colour to compliment your products without overpowering them. The idea is to make the merchandise itself stand out, not the display fittings. For this reason, contrasting the colours of the surroundings with the items on display will make your products pop. If contrasting colour is not enough, experiment with different textures too. Delicate fabrics really stand out against a bold backdrop and neon products make a statement when set against a subtle background.
Make sure your colour choices compliment one another
Not only is it important to ensure the colours you use compliment your brand, but it is also essential that they complement each other too. Clashing colours can have a disastrous impact on the effectiveness of your retail design as they can create sense of chaos and disorganisation in your store. This can lead to customers feeling uncomfortable, meaning they are likely to leave quickly without making any purchase. Also, particularly drab colour combinations can result in customers feeling uninspired and so they too are unlikely to spend a significant amount of time in your store.
H Squared are leaders in creative retail design. Our team of talented designers work with you to make your vision a reality and guide you on what really works in the retail world. Get in touch with us today and we can help you choose a colour scheme that will set your store apart from the rest.
