On Friday 20th September, the creative retail design team at H Squared made their way down to London for the release of the iPhone 5c and 5s. As a creative retail design agency, we love keeping up-to-date on what’s going on in the retail world. In London, we visited the Apple Store on Regent Street, finding hundreds of excited customers queuing around the block to get their hands on the new iPhone 5c and 5s!
After the event, Apple issued a press release stating that during the launch weekend, 9 million iPhones were sold – despite analysts’ predictions of between 5 and 8 million. This is nearly double the figure sold during the launch weekend of the iPhone 5 in 2012. Of course, this year saw the release of 2 phones at the same time, which undoubtedly influenced figures. Signals point to a stronger debut weekend for the higher-end iPhone 5s than the 5c.
The iPhone 5s was sold out in stores around the globe in record time and shipping times on the online Apple Store websites also slipped quickly into vague October time frames. The 5c, however, remains in stock and ready to ship within 24 hours at most, if not all international Apple online stores.
Check out our video below of the release day below:
