H Squared have developed a versatile piece of interactive touch screen technology that serves as a multi-purpose point of sale tool. Remotely controlled by the in-store Wi-Fi, the only permanent feature is a large central interactive touch screen which can rotate through 90 degrees, making it the ideal piece of technology for live demonstrations. The rest is in the hands of the retailer.
The point of sale screen display can be changed to support whatever product is on display. With everything from product catalogues, additional information about the product and video demonstrations possible, the options are endless with the demo hub. Around the screen, everything can be changed depending on the product. Display cases of products can be attached to the display to hold a number of live products using H Squared’s own innovative security claws. This means retailers do not need to invest in new point of sale displays every time a promotion is changed as the cladding surrounding the screen can be removed and replaced. Ideal for space saving, the demo hub can be used with any size screen and the rest of the display can be as large or small as the retailer desires, meaning it can be incorporated into any size display at any location within the store.
Good retail design is all about making the customer’s experience as enjoyable as possible, making them more likely to make a purchase. The demo hub does exactly that. By providing opportunities for the customer to get more involved with the product at the point of purchase. The technology of this hub is what really sets it apart from other point of sale displays. Anything is possible from LED lighting to microphones and sound functions. Two small hidden cameras allow the customer to take photos of themselves and directly upload them to Facebook and Twitter.
H Squared won gold at the 2010 POPAI awards with the demo hub and look forward to creating more award winning displays in the future.
