Client: HTC
Project: Media Bay
Location: 200+ Phones4u Stores
H Squared were asked to design, produce and install a cost effective way of digital communication within selected branches of Phones4u stores across the UK. In the creative design process of this project, we decided to design and produce an in-store interactive display that had the ability to deliver instant content to the consumer. This was achieved by a remote content management system that we created, meaning that it was simple, easy and fast to deliver new product information and launches to the in-store interactive display. By creating this system, it meant that there would be no extra environmental impact or waste, such as paper and cardboard! And to make it even better, the cost of updating and managing updates of products to the interactive retail display was nothing! It was free for the client to use and change at their own will! This then gave the brand and the retailer control over how they use their interactive display in the future.
