We are proud to announce the opening of the John Lewis fitted kitchens and large electrical appliances exhibit at Grand Designs Live 2013. The team of retail design experts, comprised of H Squared Ltd, John Lewis (JLP), Electrolux and Mereway Kitchens have worked together over a 5 month period and are delighted with the initial success of the stand which launched at Grand Designs Live on the 4th May 2013.
John Lewis first exhibited at Grand Designs Live during 2012. Their stand offered a strong company presence but was disadvantaged due to a lack of professional retail design. H Squared Ltd were appointed to address this and to build on last year’s achievements. H Squared Ltd joined the project in December 2012 through their close relationship with Electrolux, who supply all white goods appliances to John Lewis. The creative team at H Squared Ltd pitched the original ideas to John Lewis and subsequently went on to build the 8.5m x 17.4m installation from the ground up.
The aim of the project was to design a concept which would later become a physical product and such the process champions H Squared’s notion of “design to reality”. Designer, Paul Davies, took on the difficult task of producing a fully functional 3D CAD model, which would not only look great, but could translate into the realworld and take into account physical limitations such as practicality, time and budget.
Key to this process was clear communication between the design and production entities within the H Squared Ltd team. By creating a constant feedback loop, experts in both disciplines worked iteratively to design, test and develop the final product. Ian Frost, the project Manager from H Squared Ltd commented that, “to witness the transformation from concept to reality truly exceeded my own expectations. The hard part of retail design is to make the physical installation look as good as the visual designs, and that’s what we were able to do. It’s a great stand but it’s beauty comes from it’s ability to seamlessly showcase the products” The rigorous design process leading up to Grand Designs Live ensures that the John Lewis stand delivers not only a visually great experience but also acts an effective sales tool.
Winning a Grand Designs Magazine Rossett for the stand design John Lewis commented “I just wanted to say thanks for doing a great job on the JLP stand at Grand designs. It looks amazing and a huge move forward from where we were last year. Well done on winning a rosette.”
H Squared are award winning retail design specialists. Get in touch today.
