Choosing the right point of sale displays can be a tricky. With many options for display stands and packaging available, it’s hard to know what will work for your store. Read on as we explain the different types of point of sale displays so you can choose the best one for your business.
Why is the right point of sale display important?
Choosing the right point of sale displays for your business is important as they are a key opportunity to draw the customer’s attention to new products and offers. The right display compliments both the space available and the overall feel of your brand. A point of sale display that looks fantastic in one store might be a disaster in yours, and vice versa. It’s all about matching your display to your customer’s needs. No customer wants to shop in a cramped environment so if you’re limited on floor space, countertop options might be more suitable. Also, customers like to be entertained while they are shopping. For some, the activity in general is not an enjoyable experience and it is something many often rush to get done. However, if you make your point of sale displays are interesting and engaging, the customer will be happier to spend longer periods of time in your store and therefore there is an increased chance of them buying more than they originally intended!
The three main types of point of sale displays
Free standing display units are mobile units placed strategically around the permanent shelving and are mostly used to showcase current promotions and deals to customers. Located at points around the store where they are most likely to grab the customer’s attention, such as the end of aisles or near the checkout, they are designed to be particularly eye-catching and appealing to the customer, making them want the product that is on display.
Counter top display units are a type of point of sale display that are generally located at the checkout and encourage customers to make impulsive, last-minute purchases. As they are small and are placed in what is usually the busiest area of the shop, they need to be really eye-catching to attract the customer’s attention and entice them into making one last purchase right before they pay.
Wobblers are a type of point of sale displays that encourages people to make additional impulse buys based on what they are interested in. The idea is to make the customer think they need an additional item to compliment the one they are already interested in. For example, during the summer months a wobbler advertising cream might be found near strawberries in a supermarket, or during back to school season, additional stationery items might be found on wobblers near academic essentials to entice customers into making an extra purchase. This type of point of point of sale displays is minimal in both cost and space but can have a huge effect on the amount of merchandise your customers purchase!
Benefits of the correct point of sale displays
Having the correct point of sale displays can benefit your business in a number of ways. Perhaps most obviously is that they encourage customers to spend more money in your store. Point of sale displays often draw people to products they would otherwise disregard and often ends in sales that would not be made had the product been integrated into a standard display. Also, point of sale displays have the ability to make your merchandise look more aesthetically pleasing to the customers. As there is a focus on how the product is presented in a point of sale display, there is potential to make even the most mundane products seem exciting.
H Squared are an award winning creative retail design agency with extensive experience in point of sale displays. Get in touch today!
