Point of sale displays is the area located around the checkout of a retail store. This section of the store contains the all-important point of sale displays, featuring promotions and store information aimed at enticing customers to make final purchases just before they reach the checkout. It’s crucial that retailers get point of sale displays right in order to heighten sales and encourage customer loyalty. Read on for our top 5 tips for successful point of sale displays and make sure your retail display is making the most of this essential space!
1. Connect with the customer
Successful retail means connecting with the customer and the same applies for point of sale. By creating anemotional connection with members of the public, retailers are able to convince people they are reliable and that the product on sale is right for them, therefore resulting in a sale. Customers also need to be able to easily access the items for sale on point of sale displays. There is no use in placing products out of customer’s reach in this area as they are unlikely to result in a sale.
2. Make the most of your space
Before setting up your display, carefully plan out the space in the point of sale area. It is vital that this space does not become too cluttered as this could create an uncomfortable environment for the customers and discourage them from making a purchase. Consider alternative types of display, such as the pedestal stand. This adds height to the display, allowing more room for products and information without compromising the customer’s personal space. Making use of technology in this area is also a great space saver- just think of how much more information you could share with your customers on an interactive touch screen than on standard signage.
3. Promote, promote, promote.
Take advantage of point of sale displays to advertise promotions alongside the products for sale. This is not just limited to in-store offers as the space can also be used to promote store websites, online offers and upcoming events. By displaying promotions at the point of sale, the customer has an opportunity to learn about new products and services before making their transaction, which could potentially result in higher sales and new customers.
4. Change the display frequently
Changing point of sale displays frequently keeps the customer’s shopping experience fresh and exciting. Short-run displays are more as they are more noticeable and catch the customer’s eye each time they are changed. Take advantage of seasonal displays throughout the year. Customers know that seasonal products can often be found neat the point of purchase and will often gravitate towards this area of the store to find the items they are looking for.
5.Packaging
Think carefully about the packaging you use – it’s what really sells a product in a point of sale display. Consider using ready for retail packaging. This is specially designed packaging placed directly on the display unit without the need for unpacking or repacking when the promotion has finished. They are easy to replace once the stock has sold out and can be easily relocated as it is not usually fixed in position. Ready for retail packaging also usually includes all the information a customer might need to know about a product before they make a purchase and is often designed to save space and look appealing.
For any additional information on how you can improve your retail display, don’t hesitate to get in touch and see how our creative retail design team can help you!
