Now that spring has sprung it is time for retailers to take a fresh approach to their window displays. The turn of the season is the ideal opportunity for retailers to transform their store fronts and entice customers into their stores. Spring window displays are a great way to incorporate national holidays and the beginning of the warmer weather into your retail design. As a retail design agency we love to see the new and creative ideas retailers showcase each season. Read on as we take a look at our favourite spring window displays of the year.
Louis Vuitton took a creative approach with their spring window displays with a fantasy theme for the Sophia Coppola collection. Set against a background of dark, evocative colours were a selection of iconic spring symbols, showing that we are emerging out of the winter months and warmer weather is just around the corner. Giant eye-catching displays of balloons, flowers, deer and cherries surrounded a single Louis Vuitton bag, catching the attention of passers-by and drawing them to the product. The use of nature in display really symbolises the change in the seasons which has the potential to encourage would-be passers-by to become paying customers by persuading them they need new accessories for the new season!
The serene colours of Liberty London’s April 2014 spring window display implied a metaphorical sense of ‘calm before the storm’. With a relaxed feel to the cool-toned arrangement, it leaves passers-by with a sense of serenity, encouraging them to make the most of spring as a time to relax before a fun-filled summer. March’s display, on the other hand was much more playful, with a selection of classic paper-based games providing a backdrop for the season’s new fashion pieces. The bright colours of the merchandise stood out against the monochrome backgrounds. The games themselves created an interactive experience to really engage the passers-by, encouraging them to try and solve them. This means the windows were viewed for longer periods of time, giving Liberty a longer chance to entice people into their store.
The spring window display for Guess featured a 3D ad campaign, making wider use of the digital technology that has been so important to the retail industry in recent years. Customers now expect to see the use of new technology in store, so this display exceeded their expectations by bringing the ad campaign to life, making it appear as though the model has stepped out of the imagine into the store. The creative use of mannequins made it seem as though the clothes on display in the window were being worn by spectators to this!
Classroom themed displays are usually found during the back to school season, but Harvey Nichols made it work during the earlier months of the year as part of their spring 2014 window displays. With a satirical ‘Fashion School’ theme, classic pieces like the satchel bag and leather shoes that often leave us reminiscing about our school days were displayed in a variety of different classroom settings, with everything from PE changing rooms to science labs on show. The hand-drawn backgrounds added an artistic touch to create a truly inspirational window display for the luxury department store this spring.
Spring is a time where anything goes. Retailer are not limited by the traditional icons of a particular national holiday so there is a lot of room for creativity when it comes to spring window displays. Is your store in need of some creative spring window display inspiration? Get in touch with us today and we will help your team showcase your products in a way to tempt and inspire your customers!