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H Squared & XBOX | Pop Up Shop | Retail Design

Xbox Box Park

GAME have tried something new – a retail design pop-up shop at  the Box Retail park in Shoreditch. There’s no GAME branding – it’s all about Xbox. The store is fun and the interior retail design maximises the small space that is actually a refurbished shipping container!

The staff were all Xbox experts and offered a very knowledgeable and friendly service. The first thing they asked wasn’t ‘what did we want to buy,’ it was more like ‘come on let’s play FIFA!’This is how retail should be!

So, Real Madrid went on to beat Barcelona 2-0 after a dubious penalty, and we were all enjoying the world of Xbox! We were soon shown a new Xbox 360 variant which was on sale at a great price, and we talked some more about the much hyped Xbox One, which I’m sure is what this pop-up shop is really geared up for when there’s a machine ready!

We chatted about LAN gaming and the best way to win at COD, so the emphasis is very much on gaming, fun and the experience. And yes, they were selling products as a side issue – I can confirm we didn’t walk out of there empty handed!

This pop up shop can be categorised as a small, fun experiential retail design zone. The retailer is GAME, who have used all their back end engine room to supply well trained passionate staff and POS sales. Yet the fun, focus and entertainment was on the Xbox.

This is the future of retailing – now where is that Play Station and Nintendo pop-up experience?

Xbox Game Store - BoxPark                   Inside Xbox Game Store - BoxPark

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