It’s no secret that we love to incorporate new technology in our retail design and our portfolio is full of great working examples of interactive touch screen displays. In recent years, H Squared have won a number of awards for our innovative interactive touch screen displays, but what are the advantages of it for retail?
Versatile
Interactive touch screen displays are one of the most versatile point of sale solutions available. With remote content management, retailers have the ability to change commercial content on any screen immediately and frequently. H Squared also have battery-powered screens available, meaning there is no longer a need for interactive touch screens to be strategically placed near a power source. The creative options are endless.
Enhanced Customer Experience
Customer experience is a big factor is the effectiveness of retail design. If a customer enjoys their experience at a store, they are more likely to feel a loyalty to the store or brand. Likewise, if the customer’s experience is poor, they are likely to take their custom elsewhere. Therefore, the aim is to make the customer’s visit to the store as enjoyable and stress-free as possible. Interactive touch screen have the potential to organise an entire catalogue of products so the customer can find what they are looking for in four touches or less. Additionally, the interactive nature of the technology means retailers can point customers towards certain products without communicating with them directly.
Space Saving
The space available can be a huge issue when considering retail design. Everything from changes in store layouts to simply not having much space in the first place can have an impact on how effective a touch screen can be as part of a display. Thankfully, interactive touch screens are available in a range of different sizes. These screens can also be incorporated into other displays and with the power of remote content management, can change as the displays do, meaning there is no need to invest in new technology for every promotion.
Informative
Interactive touch screens can hold an encyclopaedia of information that is not possible with other types of retail display. Additional information that cannot be found on the product packaging can be shared with the customer along with video tutorials and sound clips. This means the customer can be more informed than ever before about their products they purchase.
Affordable
Despite being a cutting-edge retail design tool, interactive touch screens are an affordable point of sale option for retailers. With prices starting from as little as £35 per week. Get in touch with us today and find out how interactive touch screen technology can change your retail business.
Still not convinced? Take a look at our portfolio of award winning retail design here.
